Head of EVEN Hotels
Adam Glickman is the Head of EVEN™ Hotels, a wellness lifestyle hotel brand and the newest IHG brand in the U.S. In his role, Adam has focused on applying customer needs and insight in designing & building the brand, including development of the brand DNA, identity, marketing strategy, product & service platforms. Adam is responsible for leading the team that is finalizing the EVEN Hotels guest experience, launching the brand, developing its owner offer and preparing for the first hotel openings. Adam has been with IHG for nearly 10 years, and before taking leadership of the EVEN Hotels brand, worked across a spectrum of roles on the Global Brand team, Americas Sales and Marketing team, Global Distribution Marketing team and Worldwide Reservations team. Recently, Adam served as Director, New Brands for IHG. In this role, Adam laid the groundwork to bring what would be the EVEN Hotels brand to life, focused on cross-brand wellness initiatives and helped to lead IHG corporate brand strategy work across multiple internal and agency teams. Prior to that, as Director, Emerging Businesses on the U.S. Sales & Marketing team, Adam led day-to-day relationship management and marketing activities for Holiday Inn Club Vacations, The Venetian & The Palazzo InterContinental Alliance Resorts, and other EBIT generating programs. Previous IHG experiences include development of web, voice, third party and group reservation tools, billing systems, reporting platforms and hotel training programs. Adam began his career in business development, group services management and operations at The Waldorf=Astoria Hotel in New York after graduating with a BS degree from the Cornell Hotel School in Ithaca, NY. He also has an MBA from Goizueta Business School at Emory University in Atlanta, GA.
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