Wellness tourism is a $438.6 billion business and a rapidly growing niche within the $3.2 trillion global tourism economy

…and it’s expected to expand by more than 9 percent annually through 2017!* Are you taking advantage of  it?

Whether you’ve embraced the trend of wellness travel or are looking to break into it, the Well-Being Travel Symposium is a not-to-be-missed event. This invitation only, exclusive two day conference brings together travel professionals with wellness experts, top hotel executives, spa directors and travel suppliers to discuss the growing trends in wellness travel and opportunities for travel sellers and consumers.

February 18-19, 2014,
The MGM Grand,
Las Vegas, NV

*Source: SRI International, Global Spa & Wellness Summit Research

Discussions will include:

  • Consumer marketing and sales strategies to effectively target specific demographics
  • Packaging wellness travel components for the consumer
  • Wellness travel research findings from the Global Spa Summit 
  • Update from top hotel executives on trends in the hotel industry
  • Update from spa directors on what’s new in the spa market
  • Learn about UNLV’s Healthy Hospitality Institute from the dean of its hotel administration program
  • Learn how Las Vegas is positioning itself in the wellness travel market
  • What consumers are looking for in wellness vacations
  • Ask the experts trade show hour!

MGM Grand Hotel & Casino
3799 Las Vegas Boulevard,
South Las Vegas,
Nevada 89109

View images
Visit MGM Grand website


The Perfect Wellness Location: MGM Grand

The first of its kind in the world, the MGM Grand has introduced the Stay Well room, furnished with different amenities to help travelers maximize their downtime and prepare for their Vegas adventure. Regardless of whether travelers want to fight through jet lag or fall into a deep sleep, the wellness technologies from wellness real-estate pioneer Delos, in conjunction with the Cleveland Clinic and Dr. Deepak Chopra, are designed to help tailor the Las Vegas experience and make it whatever guests would like it to be –
including relaxing.


The Stay Well rooms provide an unprecedented opportunity for a complete wellness hotel experience. Stay Well amenities include:

  • Advanced Room Lighting: improves internal clock (sleep/wake cycles) by assisting in regulation of melatonin production
  • Wake-Up Light Therapy: short periods of blue-shaded lighting to increase energy and reverse effects of jetlag
  • Night lighting: LED lamps illuminate pathways at night without disturbing melatonin levels
  • Dawn Simulator Alarm Clocks: to gradually awaken the body
  • Vitamin C Shower Infusion: shower water infused with vitamin C to neutralize chlorine promoting healthy hair/skin
  • Air Purification System: most advanced HEPA-standard air purification system, reducing allergens, toxins and pathogens, creating better air quality and breathing (HEPA means High-Efficiency Particulate Air)
  • Aromatherapy: optional aroma infusion for STAY WELL guests
  • Water Filtration System: reduces disinfectant byproducts, chlorine, and pesticides for the cleanest, most purified in-room water
  • EMF Protection: protects from electrical equipment that emanates sleep-disruptive Electromagnetic Fields (EMF)
  • Photo-Catalytic Coating: breaks down bacteria, virus and VOCs on bacteria-susceptible surfaces
  • Cleveland Clinic exclusive access: wellness software that includes stress management, sleep and nutrition programs, as well as access to healthy food/drink options developed by the Cleveland Clinic, which guests can use for up to 60 days after their stay
  • Wellness Channel: In-Room education video by World renowned health and wellness expert, and Delos advisory board member Dr. Deepak Chopra


Hotel Policy

The following group rate at the MGM Grand has been negotiated:

Monday, February 17 – $119.00
Tuesday, February 18 – $119.00
Wednesday, February 19 – $95.00
Please use the following code when making your reservations:  WEL0214

Room block rates are good until January 29th so book your rooms now!

MGM Grand will offer as many upgrades to Stay-Well Grand King or Queen rooms as possible, based on availability!

The above rates are based on single/double occupancy. Each additional person is $35.00 per night, maximum four (4) people per room including children. Clark County room tax, presently at 12%, will be applied to the above rates.

Resort Fee
For the convenience of each attendee, a reduced daily resort fee of $12.00 per room, per night (“Resort Fee”) plus 12% lodging tax will be added to the above denoted room rates. The resort fee, which is subject to change, will afford the following services:

  • Complimentary high speed internet access (in-room)
  • Daily newspaper available for pick up
  • Complimentary printing of boarding passes, copies, faxes up to 5 pages (excluding color) and notary services at the business center
  • Unlimited local and toll free calls
  • Complimentary access to the cardio room


Refunds will be issued on individual reservations canceled up to 48 hours in advance of arrival date.



Well-Being Travel is a leading marketing organization that focuses on educating travel agents and suppliers on the growing trend of health, wellness and medical travel.

It helps distinguish its member travel professionals as instant health and wellness aficionados while also serving as an expert consulting service that seamlessly manages medical travel needs around the world from one source. It is owned by American Marketing Group, Inc, the parent company of 18 global travel brands.

Well-Being Travel and The Travel Institute launched the first-ever health, wellness and medical travel specialist course earlier this year. The course, which is open to the industry, is comprised of three on-demand modules. Agents that complete the course and testing become Well-Being Travel Specialists.

Registration Fee:
Early Bird Registration for Well-Being Travel Specialists/Members: $99
Early Bird Rate Available until January 20th.

Well-Being Travel Specialists/Members: $149.00

Travel Agent Rate: $199
Includes symposium, Well-Being Travel membership, and Well-Being Travel Specialist course.

Supplier Rate: $499

Fee Includes

  • One conference registration
  • Educational programs
  • Ask the Experts
  • Networking & social events
  • Most meals

To receive the $50 discount off registrations compliments of Travel Market Report, enter "tmr" in the discount code box.

Receive Continuing Education Units from the Travel Institute

A Certified Travel Associate (CTA), Certified Travel Counselor (CTC), or a Certified Travel Industry Executive (CTIE) who attends The Well-Being Travel Symposium 2014 will earn 10 Continuing Education Units (CEU's). CTAs, CTCs and CTIEs are required to obtain a minimum of 10 CEUs per year to maintain certification in The Travel Institute.



12:00pm Registration Opens
1:00pm Welcome
Anne Marie Moebes, Executive Vice President Well-Being TravelWhat's all the Buzz About Wellness Travel?
Wellness travel is among the fastest growing niche markets in the travel industry. The opportunity for travel suppliers, travel sellers and destinations to collectively increase their sales is tremendous. Learn how each industry segment plays an essential role in educating the consumer about the options and benefits of travelling for wellness; and the trend of Corporate America encouraging this type of travel. Discover how we can work together to market and distribute these specialty products and services for the greater good of consumers and each of the organizations involved in the transactions.
  Las Vegas Emerging as a Health and Wellness Tourism Destination

Cheryl Smith, Medical & Wellness Tourism Manager, Las Vegas Convention and Visitors Authority
Learn about Las Vegas’ approach to wellness and medical tourism and explain how the destination is quickly evolving into a popular health and wellness spot with the opening of renowned spas, in-room wellness technology at world-class resorts, unique fitness and nutrition options, and innovative partnerships with leaders in the well-being field and more.

1:30pm - 2:15pm

The Wellness Tourism Wave: New Research Agents Need to Know
Mia Kyricos, Chief Brand Officer, Spafinder Wellness, Inc. ® Board Member, Global Spa & Wellness Summit

To help travel agents seize the powerful opporturnities in this near-half-trillion-dollar market, hear "must-know" findings from the brand-new research reports on wellness and spa tourism! Learn what consumers are interested in and why health and wellness is important to not only their lifestyle but their vacations. After hearing the findings ask about the discount on the full research report!


How Hotels are Responding to the Healthy Consumer.
Panel of Experts

More and more hotels are expanding their wellness offerings. Now you can learn first-hand as top hotel executives discuss new wellness initiatives in the industry. Learn what new products and services hoteliers are introducing and how they are marketing these products to attract the wellness traveler. Explore strategies that will help you educate your clients on these exciting new offerings and learn some best practices for selling these products and introducing them into your marketing mix to attract the wellness traveler.

3:15 pm - 4:15pm Did Wellness Travel Begin at the Spa?
Learn from some of the top spa directors in the industry as they give you the history of spas and the increasing products and services in this ever growing segment.

4:15 pm - 5:00pm

How "Well" is Wellness Travel Being Distributed?
Moderator: Anne Marie Moebes, EVP, Well-Being Travel.

Panel of Travel Professionals:

  • Rabia Shahenshah, Tzell Travel;
  • Jeri Donovan, Well-Traveled;
  • Ina Schweitzer European Travel International;
  • Linda Welty-Cohen, Creative Travel Innovations

    How does the consumer learn about the products and services in the wellness travel industry? Similar to other segments such as leisure, corporate, MICE, and luxury travel, there needs to be a distribution channel of professionals who have the expertise in marketing the products to interested consumers. It has been proven that the travel professional provides unparallel service to the end user and acts as the liasion between the supplier and their mutual customer. This session will explore the needs of the travel professional from both an educational as well as marketing perspective. Both travel professionals and suppliers will learn the needs of this important distribution channel.
6:00pm - 7:00pm Happy & Healthy Cocktails Hour


6:30am Morning Yoga
7:00am Information Booth Open
7:30am Healthy Start Breakfast
Sponsored by Malaysia Healthcare Travel Council Presentation by Dr. Mary Wong, CEO, Malaysia Healthcare Travel Council
9:00am - 10:00am

Taking Wellness on the Road at Any Age
Linden Schaffer, Director, Pravassa Wellness Travel

Learn the steps necessary to get your clients on a wellness travel path. First we must find the clients who are incorporating a healthy lifestyle at home and then we can help them implement this lifestyle in their travel plans. For some it will be an experience within their overall travel plans and for others, wellness will be the reason for the trip itself. Since the uniqueness of the individual is in many ways reflective of their generation, this session will explore the views of health and wellness within each generation and the travel products most appealing to them. This interactive roundtable discussion will give you an opportunity to learn from others while sharing your own thoughts and ideas on how to best market wellness travel to existing and new customers.

10:00am - 10:30am Hospitality Meets Health & Wellness
Dr. Stowe Shoemaker, Dean of the William F. Harrah College of Hotel Administration, UNLV

Health and wellness is an experience good, as such people can tell if it meets or exceed their expectations until after they have made the purchase. This intangibility presents challenges for those who sell heath and wellness travel. This seminar will provide a framework for selling health and wellness travel with examples of how ""to make tangible"" that which is ""intangible."" The seminar will also illustrate how consumers make decisions and how this knowledge can be used to capture a greater share of this market.
10:30 am - 11:00am Energy Break
11:00am - 11:45am

"Well-Being Travel Specialist" Update
Did you know you can become certified as a specialist in wellness and medical travel? Travel professionals today well understand the importance of specializing in a niche market and this session will help you decide if becoming a wellness or medical travel expert is what you want and need. This panel of experts will share why their companies and governments are putting tremendous resources behind this growing market and why they think educating the travel professional is so important. There will be plenty of time to ask questions so be sure to come prepared!

  • Moderator: Patty Noonan, Director of Sales, Travel Institute
  • Phil Midden, Operations Manager, Companion Global Healthcare
  • Josh Winston, CDME is Director of Domestic Sales for The Greater Fort Lauderdale Convention & Visitors Bureau
  • Cheryl Smith, Medical & Wellness Tourism Manager, Las Vegas Convention and Visitors Authority
  • Dr. Mary Wong Lai Lin, CEO, Malaysia Healthcare Travel Council
  • Ben Fleming, Marketing Manager, Tourism Authority of Thailand

11:45am - 12:15pm

What Consumers are looking for in Wellness Vacations
Anne Dimon, Travel to Wellness
When it comes to wellness travel what DO consumers want? This session takes a look at a number of surveys that reveal the following: How they plan to kickstart a wellness lifestyle and what that means for the wellness travel industry. The one thing they most look for in a wellness vacation. And what destinations they perceive to be best for wellness vacations and why. Some of the answers may surprise you.

12:30pm - 2:00pm Lunch
Sponsored by EVEN Hotels Presentation by Adam Glickman, Even™ Hotels, Intercontinental Hotels Group
1:30pm- 2:00pm Special Live Twitter Chat Special Live Twitter Chat
Join us as we co-host the next #TravelWell chat LIVE from LAS VEGAS w @Pravassa_wt #travel #lasvegas!
1:30pm- 2:00pm Soft Adventure Attracts the Healthy Minded
Jim McMichaels, Diversity & Cultural Manager, Las Vegas Convention & Visitor Authority
Think Las Vegas is only about The Strip?  Come learn about the “other” side of Las Vegas that offers ways to relax and rejuvenate while enjoying the natural beauty, fascinating history and magnificent geography of the Las Vegas Valley.  Learn how to incorporate and combine these outdoor activities into a wellness vacation so that you understand how to offer a complete destination experience to your clients.
2:00 pm - 3:00 pm Top 5 Things I Will implement When I Get Home? 
This may be the most important part of the symposium as now it is time to reflect on what we have learned and decide on the strategy we will implement in our company and for our clients. We will summarize some of our findings and help you set your own health and profitable path to wellness travel! The objective of this session will be to make sure you go home with ideas that can be easily implemented while creating success for you and your client.
3:00 pm - 5:00 pm

This is your chance to meet many of our speakers and wellness experts as well as wellness suppliers. You’ll leave with everything you need to sell wellness travel to your clients!         

5:00pm Healthy Travels and Thank You for joining us!



About Well-Being Travel

Well-Being Travel is a leading marketing organization which is open to the industry that focuses on educating the travel agent community on the growing trend of health, wellness and medical travel.

Through its partnerships with leading suppliers as well as with Companion Global Healthcare, Well-Being Travel helps distinguish its member travel professionals as instant health and wellness aficionados while also serving as an expert consulting service that seamlessly manages medical travel needs around the world from
one source.

For more information, visit www.well-beingtravel.com.



Receive Continuing Education Units from
the Travel Institute

A Certified Travel Associate (CTA), Certified Travel Counselor (CTC), or a Certified Travel Industry Executive (CTIE) who attends The Well-Being Travel Symposium 2014 will earn 10 Continuing Education Units (CEU's). CTAs, CTCs and CTIEs are required to obtain a minimum of 10 CEUs per year to maintain certification in The Travel Institute.


Thanks To Our Sponsors